Top 5 Photo and Video Apps on iOS in Oceania Q4 2021

In the fourth quarter of 2021, the Photo and Video category on iOS in Oceania was dominated by Instagram, YouTube: Watch, Listen, Stream, Snapchat, CapCut - Video Editor, and Google Photos: Backup & Edit. Here's a closer look at their performance based on data from Sensor Tower.

Instagram saw its weekly revenue peak at approximately $2.7K in the first week of November, before experiencing a general decline, ending the year at around $524. Weekly downloads fluctuated, with a high of about 48K in mid-October and ending December with approximately 45K. The app maintained a steady user base, with weekly active users hovering around 5.7M throughout the quarter.

YouTube: Watch, Listen, Stream maintained strong weekly revenue, starting the quarter at about $389K and closing at around $351K. Downloads showed variability, spiking in the final weeks of December, reaching up to 63.5K. The app's active user count remained robust, though it saw a slight decline from 14.4M to just over 13.9M by the end of the year.

Snapchat had consistent download numbers, peaking at approximately 37.6K in the week before Christmas. Active users increased steadily, from around 4.1M in early October to about 4.5M at the end of December. Revenue was minimal, with only small spikes in late October and November.

CapCut - Video Editor showed a positive trend in downloads, climbing from 18.3K at the start of the quarter to nearly 26.8K in the final week of December. Active users also grew, from around 113K to approximately 140K by year-end.

Google Photos: Backup & Edit experienced a steady increase in weekly revenue, starting at about $14.5K and finishing the quarter at around $20.4K. Downloads peaked at roughly 16.7K in the last week of December, while active users grew from around 491K to over 541K.

These insights were gathered from Sensor Tower, where more detailed analytics can be found to better understand the trends and performance of these leading apps.